One of the most rewarding things about starting Nice Lift Co. has been seeing how many women are embracing the mindset that it’s cool to be strong, and badass to lift heavy. We know that may not always have been the case, but it’s been inspiring to see the shift, and this collection is meant to celebrate that. 10% of proceeds from the collection will be donated to Girls Gone Rx and their new charity, Compete For a Cure.